Bigg Boss Malayalam Season 2 garners 20% growth in viewership over last season
The launch episode for Season 2 was aired over 4.5 hours compared to 3 hours in the first season, resulting in Asianet garnering 1468 impressions compared to 1216 impressions during season 1
Bigg Boss Malayalam Season 2 had ample surprises in store for viewers ranging from the design of the house to the host’s approach to the show and the mix of inmates. This time the show is all about being a “Joint family” in Bigg Boss House. Compared with Season 1 this season has an interesting and eclectic mix of celebrity contestants from various professions.
The fresh approach to Season 2 has evoked a positive response from various quarters resulting in a surge in viewership. Season 2 has delivered a whopping 20% growth over Season 1 in its first week. The launch episode for Season 2 was aired over 4.5 hours compared to 3 hours in Season 1.
This move resulted in Asianet garnering 1468 impressions (NCCS 15 +U, impressions in 000’s) compared with 1216 impressions it got during season 1 As per the Barc data, 2.7 Crore viewers tuned to watch Bigg Boss Season 2 in its launch Week
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