Big B unveils Hot Seat Aapke Shehar KBC van
The celebrated ‘Hot Seat’ of ‘Kaun Banega Crorepati’ will now travel across the length and breadth of India to build great audience connect
The celebrated ‘Hot Seat’ of the show ‘Kaun Banega Crorepati’ will now travel across the length and breadth of India giving the common man an opportunity to experience ‘KBC’ right in his city. The ‘Hot Seat Aapke Shehar’ was unveiled by the show’s host Amitabh Bachchan in Mumbai on August 22, 2012 as part of the promotional activity for ‘KBC’.
The promotional van will travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in each city the van activity will be on for 2 to 3 days culminating in a small event where the selected lucky participants from the city will get a simulated experience of sitting on the “Hot Seat” and answer the questions asked by Bachchan from a recorded video. The lucky winners will win attractive prizes.
Speaking on this occasion, Danish Khan, Senior VP and Marketing Head, Sony Entertainment Television, said, “Hot Seat Aapke Shehar is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and experience the magic first hand. We are confident that they will shower the same love this season also.”
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