ad2c strengthens core team in India

The mobile marketing and innovative solutions provider has appointed Harish Nair and Pradeep AJ to anchor its digital proficiency in India

e4m by exchange4media Staff
Updated: May 10, 2012 7:16 PM
ad2c strengthens core team in India

ad2c, a leading provider of advanced mobile marketing and innovative solutions, has appointed Harish Nair as Chief Strategy Officer and Pradeep AJ as Business Director.

Announcing the appointments, Madan Sanglikar, CEO, ad2c, said, “We are very excited about welcoming Harish and Pradeep on board. Their vast experience and expertise in the digital arena will help us in delivering superior innovations and solutions. They will play a key role in strengthening and anchoring the digital proficiency of ad2c in India.”

Harish Nair’s experience in the digital arena spans beyond a decade, which includes the role of Partner - Invention at Mindshare in his last stint. At ad2c, his mandate is to help brands improve the quality of their conversations with their audience with mobile at the core of the communications strategy.

Pradeep AJ started his career with digital B2B startups in 2002, while working at Jobstreet.com and Dice.com, managing sales and marketing for their India operations. In 2008, he joined Mindshare to manage the Digital Media practice for brands from various sectors like beverages, fashion and IT. At ad2c, his mandate is grow the digital business in South India, while positioning mobile as the core offering for advertisers.

Established as a result of collaboration between D2 Communications Inc, Japan and Affle Group of Companies, Singapore, ad2c provides complete mobile marketing engagement solutions to brand owners and marketers across Asia.

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