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Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha 26-September-2016

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha 19-July-2016

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha 20-January-2016

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many agreeing that mobile will be the key driver in 2016.

Abhinn Shreshtha 20-January-2016

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha 25-August-2014

ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing

exchange4media Staff 25-March-2014

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha 24-February-2014

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha 27-January-2014

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha 12-December-2013

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha 10-December-2013

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti 09-July-2013

Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say

Priyanka Nair 20-May-2013

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair 01-June-2012

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair 01-June-2012

The mobile marketing and innovative solutions provider has appointed Harish Nair and Pradeep AJ to anchor its digital proficiency in India

exchange4media Staff 10-May-2012

LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal

Rahul Dubey 08-May-2012

Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16

Rahul Dubey 13-April-2012

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey 05-April-2012

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey 03-April-2012

Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency

Shree Lahiri 02-April-2012

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