ad2c
Facebook apologizes for "overstated" video metric

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

Affle launches ad2campaign, a data centric mobile marketing platform

ad2c has been rebranded as ad2campaign as part of this launch. This aligns ad2campaign with Affle's data and audience centric mobile marketing platform strategy & the evolving industry dynamics of mobile marketing

exchange4media Staff Mar 25, 2014 3:35 PM

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Facebook tests ads in third party apps

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha Jan 27, 2014 9:09 AM

Mobile marketing: Not yet, but getting there

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Looking for success in mobile TV? Go the app way

Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors

Saloni Surti Sep 3, 2013 7:53 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Does India need a social media watchdog?

Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say

Priyanka Nair May 20, 2013 8:28 PM

Industry approves Airtel’s foray in m-advertising

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

Industry approves Airtel’s foray in m-advertising

Airtel’s move will not only create opportunities for increasing brand saliency but also help companies extend access to rural audiences

Priyanka Nair Jun 1, 2012 8:31 PM

ad2c strengthens core team in India

The mobile marketing and innovative solutions provider has appointed Harish Nair and Pradeep AJ to anchor its digital proficiency in India

exchange4media Staff May 10, 2012 7:16 PM

IDMA 2012: Jury meet concludes; winners to be declared on April 16

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Madan Sanglikar joins digital media startup AD2C as CEO

Madan Sanglikar joins AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers

exchange4media Staff Jan 13, 2012 8:08 AM