d2c-summit
At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth
e4m Staff Sep 16, 2026 11:19 AM
Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts
e4m Staff Sep 15, 2026 6:40 PM
At e4m D2C Summit 2026, Noise’s leadership team discusses the choices, missteps and consumer insights that shaped its ₹1,500-crore journey
e4m Staff Sep 15, 2026 5:27 PM
Ten-minute delivery was only the beginning for quick commerce. From groceries, it has expanded into gifting, wellness and electronics, as brands weigh fulfilment against demand creation
e4m Staff Sep 14, 2026 5:01 PM
What happens when a D2C brand moves beyond its website? It comes down to understanding how consumers shop across stores, platforms and channels
e4m Staff Sep 14, 2026 12:18 PM
For Innovist, the L’Oréal deal is less about what the beauty giant can give the company and more about taking an India-built, science-led portfolio to global scale
e4m Staff Sep 11, 2026 2:51 PM
Industry leaders discussed how influencer marketing is moving beyond follower counts and vanity metrics towards relevance, attribution and measurable business outcomes
e4m Staff Sep 11, 2026 2:16 PM
At e4m D2C Summit, Pratham Hegde, Founder, Truelift, spoke in a session titled ‘Think Incremental! Optimizing Ad Spend for Demand Creation Vs Demand Capture’
e4m Staff Sep 11, 2026 9:08 AM
At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands
e4m Staff Sep 11, 2026 8:49 AM
At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it
e4m Staff Sep 10, 2026 5:51 PM
At the e4m D2C Summit, a panel of industry heads deliberated on the various facets of building a Rs 100-crore brand
exchange4media Staff Jul 20, 2023 8:41 AM









