axis-bank
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
She most recently served as Vice President – Corporate Communications at Axis Bank
e4m Staff Mar 23, 2026 11:28 AM
Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs
Sunidhi Vijay Mar 16, 2026 9:28 AM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
At just 83 seconds, the spot makes a strong emotional and strategic case for the humble yet dependable fixed deposit, through the lens of everyday familial experiences
Soumya Gawri Apr 22, 2025 10:13 AM
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
e4m Staff Mar 12, 2025 4:17 PM
Axis Bank introduces a revolutionary way to secure your accounts using the hidden numbers within Devanagari script
NATIVE CONTENT Jan 25, 2025 4:22 PM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
e4m Staff Nov 22, 2023 5:35 PM
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The 'Help our Mountains Heal' is a digital campaign for the flood-affected Himachal Pradesh
exchange4media Staff Jul 26, 2023 1:15 PM
Our pick of the most innovative ads launched between January 16th and 31st
exchange4media Staff Feb 10, 2023 8:54 AM
Prior to joining Axis Bank, Damle was working with Mindshare Fulcrum
Javed Farooqui Jun 28, 2022 6:01 PM
Prior to this, Manohar was the Marketing Director (Frontline) - ASP Pacific West (Indonesia, Singapore, Malaysia, Papua New Guinea) at the Coca Cola Company)
exchange4media Staff Oct 20, 2021 5:48 PM
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Ritika Raj Oct 19, 2021 8:33 AM
The campaign is centred on the bank’s credit card offering
exchange4media Staff Apr 11, 2021 10:00 AM
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
Tasmayee Laha Roy Jan 7, 2021 7:40 AM
The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow
exchange4media Staff Oct 27, 2020 12:02 PM
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’
exchange4media Staff Oct 24, 2020 8:43 AM
The campaign is meant to promote the bank’s ‘Full Power Digital Account’ offering
exchange4media Staff Sep 26, 2020 8:05 AM
Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards
exchange4media Staff Sep 16, 2020 12:15 PM
The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people
exchange4media Staff Jun 18, 2020 1:21 PM
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
Nafisa Shaheen Jun 8, 2020 3:09 PM
The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe
exchange4media Staff May 6, 2020 6:56 PM
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
exchange4media Staff Jan 28, 2020 3:07 PM
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations
exchange4media Staff Jan 4, 2020 9:09 AM