Date-wise News
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
Brij Pahwa Apr 22, 2025 6:37 PM
The evening brought together a close-knit circle of family, friends, and colleagues, making it a warm and memorable occasion
e4m Staff Apr 22, 2025 6:12 PM
The announcement comes as Sun King prepares to launch a fresh wave of customer-focused campaigns
e4m Staff Apr 22, 2025 4:27 PM
Joining fellow Indian cricketer Shikhar Dhawan, the two celebrated players will help the platform connect with a broader audience
e4m Staff Apr 22, 2025 4:12 PM
AIM highlighted multiple challenges affecting the sector, including regulatory ambiguities, logistical hurdles, and lack of institutional support
e4m Staff Apr 22, 2025 3:56 PM
In today’s e4m Comms Pioneer series, we highlight the three decades of impactful journey of Rachana Panda, Cluster Communications Head for South Asia, ASEAN, and ANZ at Bayer
Ritika Upmanyu Apr 22, 2025 3:25 PM
Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid
e4m Staff Apr 22, 2025 3:16 PM
The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma
e4m Staff Apr 22, 2025 3:10 PM
Dan Taylor, Vice President, Google Ads, was speaking at a global media roundtable
e4m Staff Apr 22, 2025 2:54 PM
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Brij Pahwa Apr 22, 2025 2:54 PM
“If you drink this, then gurukuls and vishwavidyalayas will be built,” Ramdev said while promoting Patanjali’s sharbat, a statement that has since drawn severe backlash and legal scrutiny
e4m Staff Apr 22, 2025 2:49 PM
Mahima Kukreja has over 13 years of experience at agencies like Ogilvy, DDB, and Monks
e4m Staff Apr 22, 2025 2:40 PM
ApplaToon kicks off with its first original animated series Kiya & Kayaan — based on the popular Amar Chitra Katha Junior Library
e4m Staff Apr 22, 2025 2:31 PM
The competition watchdog had earlier held Google responsible for misusing its strong position in the Android TV market by forcing TV makers to pre-install its apps
Prior to this, Tan led Meta in Malaysia for 9 years as Country Director
Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology
Brij Pahwa Apr 22, 2025 1:39 PM
At the heart of the campaign is a simple and tactical declaration of Spinny’s promise to its customers
e4m Staff Apr 22, 2025 1:24 PM
New campaign featuring Sanjay Manjrekar taps into ‘masaledar’ nostalgia to deliver a witty twist on snacking
e4m Staff Apr 22, 2025 1:10 PM
The film shows a playful exchange between Tamannaah Bhatia and Mahesh Babu as they recall a recent get-together
e4m Staff Apr 22, 2025 1:04 PM
Brands are finding the podcast space an avenue to cut through the clutter of traditional advertising, say stakeholders
Shalinee Mishra Apr 22, 2025 12:59 PM
The campaign, by Famous Innovations, has a music video that has been created by Sony Music
e4m Staff Apr 22, 2025 12:50 PM
Prior to this, Saraswathi Anand was with Network18 Media & Investments Limited as Assistant Vice President - Marketing & Product
e4m Desk Apr 22, 2025 12:47 PM
The AI actor - Naisha Bose - features in a campaign launched for Kalon Art Jewellery
e4m Staff Apr 22, 2025 12:40 PM
The space has reportedly been bought at under-construction Kalpataru Infinia office and commercial development
e4m Staff Apr 22, 2025 12:35 PM
While Louise Koh has been appointed as Managing Director - Havas Media Singapore, Deanson Lee has been elevated to Managing Director - Digital
e4m Desk Apr 22, 2025 12:10 PM
As per Kantar’s playbook, 26% prefer influencer recommendations but do not trust them blindly
e4m Staff Apr 22, 2025 12:08 PM
AIM has urged the government to issue clarifications ensuring that both newspapers and periodicals continue to receive previously granted concessions
e4m Staff Apr 22, 2025 12:00 PM
Hashtag Orange will craft an end-to-end digital strategy, incorporating social storytelling, data-driven media planning, and search engine optimisation for ROCA
e4m Staff Apr 22, 2025 11:55 AM
The campaign has found its way to social media feeds, with creators, meme pages, Twitter personalities, and LinkedIn voices
e4m Staff Apr 22, 2025 11:55 AM
Mathur has held senior leadership positions at organizations like The Times Group, People Group, Yahoo! India, Komli Media, SVG Media and Dentsu
e4m Staff Apr 22, 2025 11:32 AM
The Mumbai bench cited a lack of evidence against the accusation of fraudulent transactions
e4m Desk Apr 22, 2025 11:26 AM
Nicolas Le Pallec has been named Chief Technology Officer for AKQA EMEA
e4m Desk Apr 22, 2025 11:24 AM
Prior to this, Gairola was with Voxxy Media as Sr Associate - Influencer Marketing
e4m Desk Apr 22, 2025 11:17 AM
Prior to this, Puri held the role of Managing Director at Pidilite Industries
e4m Desk Apr 22, 2025 11:08 AM
At just 83 seconds, the spot makes a strong emotional and strategic case for the humble yet dependable fixed deposit, through the lens of everyday familial experiences
Soumya Gawri Apr 22, 2025 10:13 AM
Hemant Sikka, Veejay Nakra, R Velusamy and Dr Anish Shah have been given new roles
e4m Staff Apr 22, 2025 9:25 AM
Uni Seoul is gearing up to scale its presence in additional Tier 1 cities
e4m Staff Apr 22, 2025 9:12 AM
Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise of OTT in Bharat among others
Kanchan Srivastava Apr 22, 2025 9:11 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of user-generated content in enhancing brand trust
Shantomoy Ray Apr 22, 2025 9:10 AM
India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal Mohan at WAVES Summit
e4m Staff Apr 22, 2025 8:58 AM
Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty
Rahul Kapoor will take on the role of Vice President-Partnerships at The Trade Desk
The move deepens P&G’s partnership with Starcom, reflecting the FMCG giant’s growing focus on platform-specific media strategies
Tasmayee Laha Roy Apr 22, 2025 8:13 AM