Saraswathi Anand appointed Vice President - Marketing at River

Prior to this, Saraswathi Anand was with Network18 Media & Investments Limited as Assistant Vice President - Marketing & Product

e4m by e4m Desk
Published: Apr 22, 2025 12:47 PM  | 1 min read
Saraswathi Anand
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Saraswathi Anand has been appointed as Vice President of Marketing at River, an electric vehicle startup. According to her LinkedIn profile, Saraswathi joined the company this month, i.e., April 2025.

In her new role at River, Saraswathi will spearhead the marketing strategy across brand, digital and customer experience functions.

Prior to this, Saraswathi Anand was with Network18 Media & Investments Limited for over 6 years. She last held the role of Assistant Vice President - Marketing & Product.

Before that, she was with Zee Entertainment Enterprises Limited as Head of Brand for close to 3 years.

Saraswathi Anand is a seasoned professional with over 18 years of experience in brand management space. She has spent over 16 years in media, having worked across media platforms, like Radio, Print & TV and handled all aspects of brand communication.

Published On: Apr 22, 2025 12:47 PM