IRCTC partners with Adgebra to introduce 'Cuboid' ad format across its digital properties

Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid

by e4m Staff
Published: Apr 22, 2025 3:16 PM | 1 min read

IRCTC (Indian Railway Catering and Tourism Corporation) has partnered with Adgebra to introduce the 'Cuboid' ad format across its digital properties, including App and Website. This collaboration through open tender marks a significant advancement in how brands engage with IRCTC's 10 million daily active users.

The Cuboid format represents a leap forward in advertising innovation, offering brands:

Immersive Storytelling: Six interactive faces for deeper brand narratives
Seamless Integration: Native placement within the user journey
Superior Performance: Early campaigns demonstrate 3.2x higher engagement versus traditional formats

Access to India's Largest Travel Users

High-intent travelers at critical booking moments
Affluent demographics with proven purchase behavior
Brand-safe environment with 100% viewability
Pan-India reach with 10 M+ daily active users

Industry Adoption and Results

Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid, seeing measurable improvements in brand recall and engagement metrics.

Sumeet Dubey, Chief Business Officer, Adgebra, noted: "This partnership combines IRCTC's premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement."

Availability and Next Steps

With strong demand from premium advertisers, interested brands are encouraged to explore campaign opportunities for upcoming travel seasons.