Rajkummar Rao named brand ambassador of Sun King

The announcement comes as Sun King prepares to launch a fresh wave of customer-focused campaigns

by e4m Staff
Published: Apr 22, 2025 4:27 PM | 2 min read

Sun King has announced Bollywood actor Rajkummar Rao as its new brand ambassador.

“I’ve always believed in the kind of change that improves people’s everyday lives,” said Rajkummar Rao. “Sun King’s solar and electrical products do exactly that — they bring reliability and peace of mind to homes and families who need it most. I’m proud to support a brand that’s helping India shine, sustainably.”

“Rajkummar Rao stands for the same things we do — real-world impact, trust, and accessibility,” said Surabhi Sharma, Head of Marketing - Asia at Sun King. “Together, we’ll tell stories that reflect the hopes and realities of households across India, and show that sustainable energy is for everyone.”

“Bollywood inspires millions across India, and Rajkummar Rao stands out for his sincerity and connection to real, human stories,” said Sahil Khanna, General Manager for Asia and Latin America at Sun King. “He’s the perfect voice to help us share how reliable solar power and smart, energy-efficient appliances can transform everyday life.”

The announcement comes as Sun King prepares to launch a fresh wave of customer-focused campaigns, starting at the South Asia Forum for Distributed Energy in New Delhi this week. The nationwide campaigns aim to showcase Sun King’s diverse product range, and will culminate later in the year with a special highlight: a meet-and-greet event with Rajkummar Rao, where Sun King’s top-performing distributors and partners will get the exclusive opportunity to meet the celebrated actor in person.

The collaboration is about more than just visibility. It’s about a shared purpose—delivering clean, reliable energy to homes that have been left in the dark for too long, and doing so with honesty, heart, and impact.