Date-wise News
VML India and Talented bring home a Silver each, Ogilvy India grabs a Bronze
e4m Staff Jun 17, 2025 6:08 PM
Justin has in the past worked with The Hindu, Midday, Radio One, Fever FM, and Ananda Vikatan
e4m Staff Jun 17, 2025 5:29 PM
As part of the campaign, Peps has launched a series of 7 ads showcasing insightful everyday moments at home
e4m Staff Jun 17, 2025 4:19 PM
The campaign now shares the stage with other top global contenders in the Film Lions sub-category
e4m Staff Jun 17, 2025 4:02 PM
Prior to joining Honasa, Yatish held key leadership roles at Flipkart and Hindustan Unilever Limited
e4m Staff Jun 17, 2025 3:56 PM
The campaign has been recognised across three major sub-categories - Brand Experience & Activation, Creative Business Transformation, and Creative Commerce
e4m Staff Jun 17, 2025 3:51 PM
The new Flipkart Plus campaign features a dynamic digital film starring an effortlessly cool Dadaji and Dadiji, who break stereotypes and redefine smart shopping
e4m Staff Jun 17, 2025 3:50 PM
In the Creative Business Transformation sub-category of the Strategy category, Leo Burnett Mumbai landed a third shortlist
e4m Staff Jun 17, 2025 3:35 PM
This Cannes shortlist adds to several others earned by DDB Mudra for the same campaign across the Gaming category
e4m Staff Jun 17, 2025 3:26 PM
Ogilvy India has secured shortlists with entries spanning the Brand Experience & Activation and Creative Effectiveness sub-categories under Experience and Strategy Category respectively
e4m Staff Jun 17, 2025 3:17 PM
The campaign has been shortlisted in Brand Experience & Activation category
e4m Staff Jun 17, 2025 3:10 PM
Shubhranshu Singh will work as a board member with a special focus on helping the foundation address the needs of India and South Asia
e4m Staff Jun 17, 2025 3:04 PM
The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning
e4m Staff Jun 17, 2025 3:03 PM
Among those spreading the word on social media were Raveena Tandon, Varun Sood, Divya Dutta
She is also the Founder of MVW - MediaValueWorks & Director of Marketing and Communications
e4m Staff Jun 17, 2025 2:24 PM
India is seeing a significant surge in AI adoption to drive personalised customer experiences
e4m Staff Jun 17, 2025 2:13 PM
While Reddit Insights gives marketers access to live trends and the ability to test campaign ideas, Conversation Summary Add-ons lets brands highlight positive user comments beneath ads
e4m Staff Jun 17, 2025 1:54 PM
The campaign creatively addressed the issue of ticketless travel by transforming train tickets into lottery tickets
Created in partnership with The Times of India and the Election Commission, the campaign turned voter apathy into visual impact by printing entire newspapers in unused electoral ink
While 13 shortlists have come in the Experience category, 2 have been secured in Strategy, and 1 in Classics Film
e4m Staff Jun 17, 2025 1:20 PM
Umesh Bude has close to two decades of experience across engineering, data science, and platform security
e4m Staff Jun 17, 2025 12:35 PM
At the e4m Connected TV Conference, industry leaders explored how streaming platforms are transforming entertainment consumption, techcapabilities, targeting precision & emerging opportunities
e4m Staff Jun 17, 2025 12:25 PM
Millions of Canadian households now have access to premium Indian news content
e4m Staff Jun 17, 2025 12:20 PM
Most recently, Phutane served as Chief Business Officer at Neeman’s and Business Head (D2C & Growth) at Duroflex
e4m Staff Jun 17, 2025 12:02 PM
The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV
e4m Staff Jun 17, 2025 11:56 AM
Jadeja takes over from S N Sharma, CEO of DEN Networks, whose tenure as President of the Federation has concluded
e4m Staff Jun 17, 2025 11:08 AM
This advisory follows a directive from TRAI after it amended the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) Regulations, 2017
e4m Staff Jun 17, 2025 11:05 AM
The office accommodates 700 employees and as per media reports costs the company Rs 1.2–1.3 crore per month
e4m Staff Jun 17, 2025 10:36 AM
Das joins Havas from Burman Sports where he was Head of Sales and Business Development
e4m Desk Jun 17, 2025 10:21 AM
This collaboration will allow brands to engage with premium households in metros via customised campaigns on ZEEL’s movie channel, Zee Cinema SD
e4m Staff Jun 17, 2025 10:13 AM
Once a stronghold for India at Cannes, the Pharma category has seen a creative dip post-COVID, even as Healthcare continues to thrive. Here's a look at what went wrong…
Anjana Naskar Jun 17, 2025 9:14 AM
Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war for user attention and advertiser dollars
Shantanu David Jun 17, 2025 9:10 AM
Last year, on the first day of the global festival, India had settled for four metals
e4m Staff Jun 17, 2025 9:08 AM
The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft, and Industry Craft
e4m Staff Jun 17, 2025 8:59 AM
Guest Column: Abhik Santara, Founder, Atom Network, provides a glimpse into his experience at the 2025 Cannes Lions
Abhik Santara Jun 17, 2025 8:42 AM
José Miguel Sokoloff, President-Global Creative Council, MullenLowe Group, & President-Team Unilever, IPG, spoke to Neeta Nair on the future of agencies, creativity & staying relevant
Neeta Nair Jun 17, 2025 8:40 AM
Leonard A Lauder, Chairman Emeritus, The Estée Lauder Companies, was 92
e4m Staff Jun 17, 2025 8:30 AM
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
Prior to this appointment, Swati Dalal served as the Managing Director of Abbott India Ltd
e4m Staff Jun 17, 2025 8:11 AM
Mytaros joins Bata from ECCO, where he held several senior positions including, Chief Executive Officer from 2021 to 2024
e4m Staff Jun 17, 2025 7:52 AM
While FCB India claimed gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways, Havas India got the second gold Lion in the Print & Publishing category for ‘Ink of Democracy’
e4m Staff Jun 17, 2025 6:39 AM