Wooden Street appoints Amit Phutane as Chief Business Officer 

Wooden Street has appointed Amit Phutane as the Chief Business Officer (CBO). at Wooden Street. 

Amit Phutane’s experience includes business transformation & enhancing revenue streams, through retail, e‑commerce, and market partnerships.

He brings more than two decades of successful leadership experience spanning D2C, retail, modern trade, and corporate growth roles. 

Most recently, he served as Chief Business Officer at Neeman’s and Business Head (D2C & Growth) at Duroflex and, where he oversaw end-to-end ownership of revenue, profitability, and customer-facing operations across different business channels. 

Prior to that, he held senior roles at Bombay Dyeing, Ola, Kansai Nerolac, Disney, Essar,  contributing deep experience in go-to-market strategy, digital transformation, and cross-functional leadership. 

“We are excited to onboard Amit Phutane as our CBO (Chief Business Officer). At Wooden Street, our mission is to be a one stop shop for all home furniture & decor needs. Amit’s track record—from driving D2C expansion to building retail presence across business channels—perfectly aligns with our growth ambitions,” said Lokendra Ranawat, Founder & CEO of Wooden Street.  “He’s not only results-driven, but also deeply customer‑centric—able to scale quickly while keeping human insights front and centre,” he added. 

“Wooden Street has built a scalable vertically‑integrated model in furniture, backed by tech and retail innovation. I’m excited to shape the next growth chapter by building scalable engines at the intersection of customer experience, retail business channels, revenue, and operational excellence—aligned to a brand that values depth and differentiation,” said Amit.