Dainik Jagran shines at Goafest; wins 7 Abby Awards

Basis the score of 36 for the total awards, second time in a row, Dainik Jagran was adjudged with Abby’s Publisher of the Year

e4m by exchange4media Staff
Published: Apr 15, 2019 1:24 PM  | 2 min read

The nationally acclaimed Abby awards were announced in GoaFest. Dainik Jagran won big by bagging 7 awards - 2 gold, 2 silver, 2 bronze for its exemplary campaigns under various categories and ‘Publisher of the year award’

The Abby Awards are the Oscars of Indian ad awards to honour creative excellence in advertising. Undoubtedly, the biggest and the most prestigious ad award show in the country attended by thousands of professionals from the marketing, advertising, media, research and PR fraternity.

The first gold for Dainik Jagran came for 'Sanskarshala: THE SCHOOL OF LIFE’ under Best marketing of a printed newspaper/edition category. The second Gold for ‘ Creating an Online Destination For Hindi Literature ' under Best launch marketing of a new title of newspaper / magazine / digital publication by a publisher category.

Dainik Jagran bagged two silver for ‘Hindi: LIVING A LANGUAGE’ under Best marketing of a printed newspaper / edition and ‘Sanskarshala: THE SCHOOL OF LIFE’ under Best promotion of a CSR / Cause related Marketing initiative in traditional or online space.

The fifth and sixth metals came for ‘Ab Bas: THE CONSPIRACY OF SILENCE’ and ‘Mera Bharat Swacchh: CLEANING MINDSETS BEFORE CLEANING INDIA’. Both these campaigns bagged bronze.

Basis the score of 36 for the total awards, second time in a row Dainik Jagran was adjudged with Abby’s - Publisher of the Year award.

 On this remarkable win, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan said “Topping the charts at the Publishers Abby’s for a 4th consecutive year feels great . We've won the Publisher of the Year trophy for the second consecutive year in a row. This is a big win in a category that's extremely competitive. It's a great boost for the team to be able to uphold the high standards we set for ourselves and retain the trophy. We're extremely proud and extremely delighted with this win. This is a super start as we begin work in the new financial year. 

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