Zomato’s‘Meal for Flood Relief’ campaign draws flak on social media; brand takes on its detractors

Zomato’s campaign to help the flood affected in Chennai evoked mixed social media responsedespite being a success story on ground

e4m by Madhuwanti Saha
Updated: Dec 9, 2015 8:20 AM
Zomato’s‘Meal for Flood Relief’ campaign draws flak on social media; brand takes on its detractors

Last week restaurant search and discovery service Zomato announced ‘Meal for Flood Relief’ campaign to help the Chennai deluge affected. So, if you buy a meal through this option, Zomato will add one to it and send the meal for two to the submerged areas.

However, this campaign met with fewdetractors who considered it as a means to make money whenDeepinderGoyal, founder and CEO of Zomato announced it on Twitter. Soon the social media channels was abuzz with a wide range of reactions and some of them included:

But Goyal had a quick comeback to it which found backing from the other segment of Twitterati who thought it to be a good move given Zomato’s wide network. 

Despite the social media criticism, the Zomato initiative got support from numerous restaurants in Chennai with over 55K meals purchased in one day.

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