Zirca set to launch its own CDN Optimization Platform
The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena Dasgupta
Published - 25-January-2017
Zirca Digital Solutions is set to expand its native and content marketing solutions with the launch of its CDN optimization platform in the next few months, which will be the first of its kind in India.
The launch of this platform follows a continuing effort by the company to stay ahead of the curve in India’s rapidly-growing digital advertising market.
Zirca’s strong heritage in providing cutting-edge digital solutions to brands makes it uniquely positioned to offer this CDN optimization platform in the Indian market. The Indian digital sector is expected to cross the Rs 20,000 crore-mark by 2020, largely led by digital advertising and OTT. The Indian digital segment is on the cusp of tremendous expansion with the Internet-using population poised to grow up to 746 million by 2020, according to the EY-vdonxt report on Digital Opportunity.
Content marketing is a rapidly-developing space in the world of digital media that helps people discover content they may like but didn’t know existed. Publishers in a bid to stay relevant and profitable are turning to branded content to drive higher revenues. Globally, content marketing is set to become a USD 313 billion industry by 2019.
“We have ambitious plans for the year in terms of business and new product growth, and this platform will help publishers and advertisers create long-term relationships with their target audiences,” says Zirca CEO Neena Dasgupta. “Content marketing has become a vital tool for digital marketers, alongside channels such as paid search and social, driving a host of results for brands across industries. Looking at the market dynamics, we felt the need to develop our own platform, which would provide better mileage to our clients."