ZEE5's short video platform is named HiPi

The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence, the company said

e4m by exchange4media Staff
Updated: Jul 1, 2020 5:22 PM
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ZEE5 has revealed the name of its homegrown short video platform.
"Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called ‘HiPi’ is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features. The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom," the company said in a statement.
"HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own," it said.

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Tags Ott Zee5 HiPi