Zapak and Close Up launch advergame on DTH

Gaming portal Zapak has launched a DTH based advergame on Reliance Digital TV and Dish TV to provide engagement for Close Up. This is the first time that Zapak has created an advergame for the DTH platform.

e4m by exchange4media Staff
Updated: May 10, 2011 9:47 AM
Zapak and Close Up launch advergame on DTH

Gaming portal Zapak has launched a DTH based advergame on Reliance Digital TV and Dish TV to provide engagement for Close Up. This is the first time that Zapak has created an advergame for the DTH platform.

Close Up has launched the game to promote their new variant, Fire Freeze, and after an online game along similar lines, the DTH game will also engage with people while sticking to the brand message that has been established.

Users can play in different roles on the game, and with just three levels is a short engagement, which will allow the users to quickly interact with the brand messaging without interfering with their viewing schedule.

Manish Agarwal, Chief Operating Officer – Digital Business, Reliance Entertainment Ltd, said, “We are proud to be the only gaming company in India to launch the first ever advergame for multiple DTH players, thus offering Close Up best of the both worlds – engagement of gaming and reach of television medium. With this launch, we at Zapak are continuing with the trend of providing advertisers innovative options to engage with consumers across screens.”

 

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