In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.
The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has attracted a healthy 435 entries to compete for the digital awards. The jury process, chaired by Mahendra Swarup, commences this week. The awards would be announced in Mumbai on March 11. Zapak, 160/2, Bollywoodhungma.com are the co-sponsors, while Bloomberg UTV is the broadcast partner.