YouTube gets a makeover, revamps desktop, app design with a new logo

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

by exchange4media Staff
Published - Aug 30, 2017 7:38 AM Updated: Aug 30, 2017 7:38 AM

YouTube has focused on a new level of functionality and a more consistent look for its desktop and mobile experiences. The San Bruno, California based video platform has revamped its look with a new logo and desktop and app design.

 

Neal Mohan, Chief Product Officer, YouTube in an official blog said, “We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.”

 

Changes to the mobile app 

 

The mobile app will feature have a new design. The header is now turned to white in order to let content take the lead. The navigation tabs are moved to the bottom of the app.  A new Library is also added while account tabs are also available for easy access.

 

In the coming months, YouTube plans to experiment with a feature that lets the user jump between videos with a simple swipe of the hand: just swipe left to watch a previous video or swipe right to watch the next one.

 

Users can control the playback speed by speeding up or slowing down the playback of a video on desktop. The feature comes to the mobile app as well.

 

The YouTube player will soon seamlessly change shape to match the video format the user is watching, such as vertical, square or horizontal to get the best viewing experience automatically.

 

Users will get to browse and discover while watching the videos. YouTube recently added a feature that lets users view a row of suggested videos while watching in full screen. It is also working on transforming the area below the player so users can browse videos in new ways.

 

Changes to the desktop design 

 

Based on user feedback, YouTube’s new look applies Material Design to the platform and delivers a fresh, simple and intuitive user experience that lets content take the front seat. The new website has a dark theme which turns dark while watching a video for a cinematic feel. 

 

The new logo

 

The logo is designed for the multi-screen world. The updated logo combines a cleaned-up version of the YouTube wordmark and icon that works better across a variety of devices. The new logo and icon has been rolled out across mobile and desktop already, while all other apps and services will see the update soon. For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment