Xiaomi creates AI-powered Knockout Bot for Redmi K20 series

The bot has been integrated within banner ads to help users gain recommendations

e4m by exchange4media Staff
Updated: Sep 7, 2019 9:40 AM



Interactive Avenues - A Reprise Network Company and Xiaomi’s digital agency - has created an industry-first Knockout Bot for the launch of Redmi K20 series.

The Knockout Bot is an innovative and strategic solution that let customers know everything about the device through an immersive chat as if they were at the store or talking to a friend. The agency has used Artificial Intelligence and created a chatbot – within the banner ads. The Redmi Knockout Bot makes personalised recommendations and provides relevant details based on audience interests through one-on-one chats.

Sivakumar Ramamoorthy, Head, Digital Marketing, Xiaomi, India, said: “It’s not every day that a brand launches a smartphone that is powered by one of the fastest processors in the world. This fact made it evident that the internet was going to be blown away when the Redmi K20 series launched. To stand out in a sea of digital conversations, we knew the need for adding value was important. This is when Interactive Avenues, our digital partners, supported us in introducing the Knockout Bot to the world while taking the programmatic route.”

The Knockout Bot appears in digital feeds of the audiences on display banners conversing with audiences using Artificial Intelligence - having interactions that are plugged to keywords related to Redmi K20.

Aparna Tadikonda, EVP - Interactive Avenues – a Reprise network company, said, “The magical formula for a successful digital campaign today is adding logic to innovative ideas and sprinkling just the right amount of creative madness. When we used this formula to launch Redmi K20 Pro series, the Knockout Bot was born. The rich and immersive experience reimagined the way display advertising works, while the AI in the banner added more relevance to the consumer journey and provided personalised responses to all their queries and made them come back with more.”

“With a reach of 11 million unique users, a total of 30 million impression served at a 15 per cent interaction rate, we can confirm the knockout banner bot truly knocked out any doubts the users might have had, about the Redmi K20 Pro.”

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