Vivo India appoints Bang in the Middle as digital creative agency: Reports
The agency will work closely with PHD India that won the smartphone brand's digital media duties earlier this year
Bang in the Middle (BITM) has been awarded the digital creative duties for Vivo India, say reports. The agency will work closely with PHD India that won Vivo's digital media duties earlier this year, with the account being managed from Delhi.
Speaking on the appointment, Jerome Chen, CMO, Vivo India, says in a press note released to media organisations, "When we were looking for an agency for our digital mandate, we wanted a team with an exceptional track record in digital capabilities and creative brand campaigns. With the rising digital consumption, it is imperative to create a differentiated online marketing strategy that breaks through the clutter and strengthens recall, preference, and consideration for Vivo products across categories. I am confident that our partnership with both PHD India and BITM will further help Vivo to build greater visibility through unique campaigns."
According to reports, Prathap Suthan, chief creative officer and co-founder, Bang in the Middle, says in a press release, "As an agency, we are more than thrilled to work with Vivo. It's a brand that speaks to its audience using products that clearly redefine the edge of mobile technology and design. And more importantly, Vivo effectively understands and encourages the focus on creating and producing original and distinctive work. It's a brand of these new times, and we are completely keyed up to do great work together."
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