Twitter launches Rajinikanth emoji for his upcoming film Kaala

Fans of the actor across the globe can activate the emoji by Tweeting with #Kaala, #காலா, #కాలా and #कालाकरिकालन

e4m by exchange4media Staff
Updated: May 28, 2018 3:13 PM

Twitter has launched a special emoji for the Rajinikanth (@rajinikanth) starrer Kaala, which is set to hit the theatres on June 7. The special emoji was launched today, with fans rejoicing and tweeting away their enthusiasm for the upcoming film.

People in India and across the world can join the conversation around the film by simply tweeting with , #காலா, #కాలా and #कालाकरिकालन to use the specially designed emoji curated by Twitter.

The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10.

An innovative marketing collaboration between Wunderbar Films (@wunderbarfilms) and Twitter, the emoji aims to
delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.

Announcing the launch, S Vinod, Executive Producer & COO of Wunderbar Films Private Limited,  said, “Rajinikanth is India’s biggest megastar and we are very excited about the launch of the emoji. We’re thankful to Twitter for this vibrant emoji that we’re sure his fans will absolutely love.”

According to Keya Madhvani Singh, Head of Entertainment Partnerships, Twitter India, “Everyday, we see how Twitter is changing the way fans interact with film stars. Over the past few years, the South Indian film industry has really grown on Twitter and emerged at the forefront of global conversations. Garnering over 2 million tweets even before the launch of the movie, #Kaala has already become one of the most talked about films on Twitter.”

“We are thrilled to partner with Wunderbar Films for Kaala and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth. We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone,” Singh added.

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