Tech Mahindra and InMobi to offer industry’s first mobile video advertising solution

The solution is set to aid telecom providers, media and entertainment companies

by exchange4media Staff
Published - Oct 17, 2019 2:42 PM Updated: Oct 17, 2019 3:02 PM
Tech Mahindra and InMobi

Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services collaborated with InMobi, the mobile-focused Marketing Cloud to offer the industry’s first video advertising solution for mobile devices. The solution is set to transform mobile video advertising by enabling telecom providers, media and entertainment companies to develop and distribute innovative and engaging video advertisements on mobile.

This new solution is an addition to the capitalize component of Tech Mahindra’s VU platform (Video Unlimited) that caters to the 4Cs of content: Create, Curate, Circulate and Capitalize. Through this partnership, organizations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading mobile applications.

Manish Vyas, President, Communications, Media & Entertainment Business, Tech Mahindra, said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind Adtech platform.”

With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.

Abhay Singhal, Co-Founder, InMobi Group and CEO, InMobi Marketing Cloud, said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”

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