mobile-video
inmobi?blur=25

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

Siddharth?blur=25

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal Oct 21, 2019 9:03 AM

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017?blur=25

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

exchange4media Staff Jan 19, 2017 8:00 AM

Mobile video ads outperform all other formats, deliver 11x higher eCPMs, Smaato Report?blur=25

Music apps are the most lucrative category for in-app mobile video ads, with a +54% eCPM uplift for publishers

exchange4media Staff Jul 2, 2016 9:35 AM

Vuclip 2014 trend report: Mobile the most-preferred screen among consumers?blur=25

About 67 per cent of the total respondents preferred mobile phones to watch movies, music videos and TV shows, while only 20 per cent men and 29 per cent women preferred television

exchange4media Staff Jan 16, 2015 10:19 AM