Tata Docomo unveils ‘Grab a Song’ service

As part of this service, customers will have access to a music library of over 400,000 songs in 20 languages. These can also be set as ‘Call Me’ tunes

e4m by exchange4media Staff
Updated: Feb 20, 2012 9:35 AM
Tata Docomo unveils ‘Grab a Song’ service

In step with its efforts to bolster its entertainment-centric service portfolio, Tata Docomo, the unified telecom brand of Tata Teleservices Ltd, has announced an innovative song search service – Grab a Song – for its GSM and CDMA customers. As part of this service, customers will have access to a music library of over 400,000 songs in 20 languages, any of which can be set as their ‘Call Me’ tune.

Announcing the launch of this service, AP Sriram, Chief Operating Officer, Karnataka, Tata Teleservices Ltd (TTL), said, “This new innovative service caters to the increasing consumption of music and is aimed at cutting across geographical and socio-economic boundaries by providing easy access and downloads. This initiative is in keeping with TTL’s stated objective of providing a best-in-class and ground-breaking telecom experience to its customers, in this case, providing them easy access to the country’s best music in 20 different languages.”

To activate the service, a Tata Docomo customer needs to dial 57878 and hold the phone near the speaker of the source of the sound, be it a TV, laptop, music system, car stereo, in a cinema hall and so on. As soon as the customer does this, the voice recognition software at the back-end will match the song’s availability in the Tata Docomo ‘Call Me Tune’ database and identify it from within the vast collection. Within 30 seconds, the customer will receive an SMS confirming the activation of the service and the song details, including the movie or album it is from, and the name of the singer(s).

Subscription charges for this service have been set at Rs 30 per month for both GSM and CDMA customers, whereas the song downloading charges would be Rs 15 for 90 days for GSM customers and Rs 10 for 30 days for CDMA customers. Customers can also search any song via SMS by sending the song name and movie name to 57878. In addition, customers can also add their favourite song in the personal playlist at 578787. After adding the song, customers can check their playlists any time and set Call Me Tunes and Welcome Tunes.

Tata Docomo operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, operates in more than 450,000 towns and villages across the country, serving over 85 million subscribers. After its collaboration with Japan’s NTT Docomo in November 2008, Tata Teleservices launched 2G GSM services under the Tata Docomo brand name in all the 18 telecom circles where it received spectrum from the Government of India, in June 2009.


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