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One of the biggest challenges for readers’ today is dealing with information overload. The constant chiming of alerts all day has already become a tough challenge to deal with, which is further complicated when junk becomes a major part of it.
Given our super busy daily routines, no one has time to deal with spam that bombards our inboxes mercilessly. We are force-fed junk in the name of information, while in reality, we crave for rich and relevant content, which is offered in the most non-intrusive way. In our quest to engage industry readers, we found that highly curated, sharply personalized and targeted content has never been so much in demand as it is today.
The prevalence of junk messaging has led to a need for genuine consumer engagement and has opened new possibilities for curated content. The only challenge is to do it in a manner that is easily relatable, has the trust of the reader and most importantly, is credible.
Keeping this in mind, exchange4media is offering rich, engaging and highly targeted content to its readers through its Whatsapp channel.
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