Spotify to acquire AI Voice platform Sonantic
The integration will help in engaging users in a new and personalized way
Spotify has decided to acquire AI voice platform Sonantic.
“We’re really excited about the potential to bring Sonantic’s AI voice technology onto the Spotify platform and create new experiences for our users,” says Ziad Sultan, Spotify’s Vice President of Personalization. “This integration will enable us to engage users in a new and even more personalized way.”
“We’re looking forward to joining Spotify and continuing to build exciting voice experiences,” said Sonantic co-founders Zeena Qureshi and John Flynn in a joint statement. “We believe in the power voice has and its ability to foster a deeper connection with listeners around the world, and we know we can be better than ever on the world’s largest audio platform.”
“At Spotify, we’ve identified several potential opportunities for text-to-speech capabilities across our platform, and we believe that over the long term, high-quality voice will be important to growing our share of listening. For example, this voice technology could allow us to give context to users about upcoming recommendations when they aren’t looking at their screens. Using voice in these moments can reduce barriers to creating new audio experiences—and open up the doors to even more new opportunities.”
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