PHD’s Mike Cooper decodes social media investments @e4m Conclave

In a power packed morning at the Jagran Group presented exchange4media Conclave 2011’s Mumbai leg, Mike Cooper, CEO - PHD Worldwide, decodes returns on social media investments. The Session Chairperson for this address is Shashi Sinha, CEO, Lodestar UM.

e4m by exchange4media Staff
Updated: Jul 6, 2011 9:08 AM
PHD’s Mike Cooper decodes social media investments @e4m Conclave

exchange4media Conclave 2011 is just six days away. The Conclave, presented by the Jagran Group, is geared to begin in New Delhi on July 12, 2011 and would then culminate in Mumbai on July 15, 2011. In a power packed morning in Mumbai on July 15, 2011, Keynote Speaker Mike Cooper, CEO, PHD Worldwide, takes on the intriguing subject of social media investments in his address, ‘Return on Social Media Investments’.

Lodestar UM’s Shashi Sinha is the Session Chairperson for this address.

‘Push’ in communication and messaging is nearing the point where its relevance and effectiveness can soon be questioned. Engagement with the audience has become all important, and even as everyone speaks of it, how many truly achieve it. Media communication channels are increasing, but so are the platforms that enable consumers to make more informed decisions.

Paid media can pale in front of user feedback on a web portal. Word of Mouth is more important than a campaign Share of Voice. Company salesmen are competing with search results. When earned media is easier said than “earned”, how are industry game-changers and thought leaders Reshaping Media Priorities?

The impact of technology has created new kinds of media, including the much talked about social media. But is investing in social media sensible? Cooper will answer this question in his session.

The exchange4media Conclave is the only national forum that is dedicated to the media service brands part of the advertising business. In addition to media service brands, the exchange4media Conclave has advertisers at its core. The Conclave brings under the scanner various aspects that impact these two sections, including the business structure of media service brands and the media environment media agencies and advertisers operate in while communicating with consumers.

exchange4media Conclave will bring together some of the best minds of the business, India and global, to delve on the changing form of the communication services industry.

For more details on the Conclave, log on to

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