Ola appoints Ben Legg as UK MD

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

e4m by exchange4media Staff
Updated: Aug 14, 2018 8:56 AM

Ola has appointed Ben Legg as Managing Director of its recently announced UK operations. He will lead and develop the senior leadership team, drive strategy and operations and establish a
UK nationwide presence by the end of 2018.
Ola recently announced it has obtained licences to operate in Greater Manchester and
South Wales, with the launch of operations in South Wales in the coming weeks.
Legg joins Ola from AdParlor, the New York-based global marketing technology company,
where he was CEO for two years. Prior to this, he was Group CEO of Adknowledge, the
digital advertising technology firm, between 2011 and 2016. He has also worked as Chief
Operating Officer for Google Europe, as well as previously held senior roles at Coca-Cola
and McKinsey.
Bhavish Aggarwal, Co-Founder & CEO of Ola, said: “We’re delighted to have a talented
leader like Ben at the helm as we start our operations in the UK. Ben has a diverse set of
experiences that span strategy and operations and is best placed to drive the development
of the business in one of the world’s most evolved transportation markets. Ola is focused on
building the future of mobility and Ben will help us to achieve this mission in the UK”.
Before embarking on a corporate career, Legg was a Captain in the British Army’s Royal
Engineers for 10 years, which saw him lead various engineering organisations across the
Legg said: “I’m excited to be joining Ola as it launches in the UK and brings its compelling ride-hailing services to passengers at their fingertips. Ola is committed to working in partnership with policymakers and regulators in all local markets in the UK, to help ensure that our goals are aligned with theirs. As we have shown elsewhere, Ola is focused on ensuring that its services bring benefits to customers and drivers alike. I, for one, don’t own a car and strongly believe that through innovative services like Ola working in conjunction with local authorities we can help to
reduce traffic congestion and pollution, improve mobility, and eventually redesign our cities,
towns and public spaces for the better.”   
Ola’s entry into the UK follows its successful launch in Australia in February 2018, where it
now operates in seven major cities. Over 40,000 drivers across Australia have registered
since its launch in February, completing millions of rides. Ola now conducts one billion rides
each year globally, with more than a million drivers and 125 million customers in over 110

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