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Rajiv Thondanoor Cleartrip

Thondanoor has more than 16 years experience in consumer internet and enterprise businesses and was most recently associated with Ola as Vice President- Product

exchange4media Staff Jul 16, 2019 4:33 PM

OLA Anti Anthem

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

Gully Gully Ola

The initiative aims to encourage people from all walks of life to showcase their talent, and participants are required to record a rap song while sitting in an Ola, using the Gully Beat app

exchange4media Staff Feb 12, 2019 2:38 PM

OlaLBOIndigo

The mandate includes brand strategy, new launches, content strategy, and digital communications

exchange4media Staff Feb 8, 2019 10:42 AM

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Singh has been one of the first employees to be hired by Ola Co-Founders Bhavish Aggarwal and Ankit Bhati

exchange4media Staff Jan 14, 2019 2:22 PM

NewYearCampaigns

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

Anjali Thakur Jan 3, 2019 8:23 AM

OlaPeekeMatChala

The campaign song features Indian rapper Prabh Deep, known for his socially conscious rhymes and aims at deterring people from drinking and driving

exchange4media Staff Dec 31, 2018 10:58 AM

anandsubramanian

Subramanian takes over from Viraj Chouhan, who will be joining PepsiCo India in November

exchange4media Staff Oct 18, 2018 1:49 PM

The catch phrase #NoStressBoss plays upon the idea of enjoying the comfort Ola Rentals provides

exchange4media Staff Sep 5, 2018 3:04 PM

Users will be able to indulge their cravings and avail attractive values for popular categories with no minimum order value

exchange4media Staff Sep 1, 2018 8:55 AM

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

exchange4media Staff Aug 14, 2018 8:56 AM

The campaign will also be bolstered by an awareness drive spearheaded by superstar Akshay Kumar, and the cast of the upcoming movie ‘Gold’

exchange4media Staff Aug 6, 2018 12:18 PM

Spuul’s wide variety of blockbuster Bollywood and regional movies will now be available on Ola Play for its millions of users

exchange4media Staff Jul 18, 2018 3:18 PM

As part of the #FarakPadta Hai campaign, Ola is launching a week-long offer, starting June 5th where commuters can book free rides from mass transit locations such as metro stations, railway stations, and bus stops across top 7 cities

exchange4media Staff Jun 5, 2018 12:18 PM

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it evaluated

exchange4media Staff May 10, 2018 4:38 PM

RECAP

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

Recreating inspiring stories, this is Ola's way of thanking its Driver Partners who went beyond the call of duty

exchange4media Staff Apr 17, 2018 6:05 PM

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani Nov 2, 2017 8:38 AM