Mid-Day marks 41st anniversary with launch of India's first digital tabloid

The new format of the newspaper has been priced at Re 1 per day

e4m by exchange4media Staff
Published: Jul 13, 2020 9:20 AM  | 2 min read
mid-day

Jagran Prakashan Limited's Mid-Day turns 41 today. On the occasion, the daily has introduced its new avatar as India's first digital tabloid.  For the first time ever, the newspaper will be available for a convenient page-by-page reading experience on a smartphone, with additional multi-media features.

Apurva Purohit, President, Jagran Group said, “Mid-day has been the voice of Mumbai for the past 41 years and has continued to share the most comprehensive, authentic, and entertaining news with its readers. Due to superior content and credible coverage in these trying times, Mid-day and Gujarati mid-day now reach a wider national audience, building a strong equity with over 10 crore people who accessed the newspaper on their phones every single day without a break for three months of the lockdown. The surge in our website numbers and engagement rate has reaffirmed our readers’ love and support for their favourite newspaper. The interactive digital tabloid is an apt amalgamation of leveraging technology and putting reader preference first in the most enjoyable experience. The one-of-a-kind digital tabloid will be available at a nominal price of ₹1 per day; definitely an unprecedented move when you look at age-old industry standards.”

The new digital format will be free for users till July 16, after which readers can avail of it at Re 1per day. Like its physical format, the digital one will also feature exclusive news breaks, entertainment features, leisure and around town coverage and local sports. Mid-day’s Digital Tabloid is the one-stop-shop for all things #MadeInMumbai.

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