MensXP celebrates first anniversary of digital cover with Saif Ali Khan

The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet

e4m by exchange4media Staff
Updated: Aug 9, 2019 3:48 PM
Mens XP

India’s largest digital platform for men’s lifestyle, MensXP celebrated its first anniversary with Saif Ali Khan on the cover.

It also happens to be a significant month for Khan, with the second season of ‘Sacred Games’ set to release on Netflix, on August 15. With a dramatically diverse filmography, Khan is one of the first A-league Bollywood stars to reinvent himself with the emerging video OTT medium.

MensXP’s tongue-in-cheek cover video catches the actor unaware between takes as he is posed curious questions about the internet. Despite not being ‘active’ on social media, he fares rather well (or not?).

“It’s always good to be known for something current,” he mentions in a rather lengthy interview with MensXP. “A lot of these choices I’ve made recently, I’ve worked with so many actors on this platform, and I think my acting style has improved and has become more current because of the interaction with these people. So, I’m really happy that happened because otherwise you can get a little old school, a little stuck in a style that’s in the past and thank god that’s not happened.”

Speaking on the creative concept behind the MensXP anniversary edition, Angad Bhatia, COO - Indiatimes Lifestyle Network & Founder – MensXP, said, “August 2019 marks a truly remarkable time in MensXP’s journey as we complete a maiden year of digital covers. Over the past year, we have reached close to 67 ‘woke’ millions, generating about 17 million views and 1.2 million engagement with our digital covers. Our drive to junk old-school ideas for high-quality content crafted for the internet-first generation has been a runaway hit, and there’s no better face to embody this evolution better than Saif Ali Khan.”

“When we launched MensXP’s first digital cover, the vision was to blend the magic of print with the democratising power of digital media. Looking back at the past year, where we celebrated male beauty, stood behind global dialogues like mental health and the #MeToo movement, I’d like to believe that we’re on the right path in our efforts to supplement the daily lives of the new-age man. With Saif Ali Khan — a Bollywood A-lister who has gallantly reinvented himself with the OTT brigade — on our anniversary special digital cover, I believe, we have come full circle,” MensXP Editor-in-Chief Namrata Nongpiur, observed.

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