LV Krishnan joins Zirca as an Independent Board of Director 

He will continue with his responsibility as CEO of TAM India

e4m by exchange4media Staff
Updated: Aug 7, 2017 9:15 AM

Zirca, a global digital solutions company, has announced TAM India CEO LV Krishnan as an Independent Board of Director while continuing his current responsibility with TAM India. 

One of the most experienced leaders in the industry, LV Krishnan will work closely with the Zirca Board members, Neena Dasgupta, CEO; Karan Gupta, Managing Director and the team to support its aggressive Digital Products growth and diversification plans in India.

LV, as the industry fondly addresses him, is the CEO at TAM Media Research. A  journey  over two decades in the world of Media Insights, positions LV today as one of the most experienced and competent professionals in the Media Research arena. His contribution to the growth and development of understanding data analytics for Programming and Marketing of Media Brands has significantly helped mentoring a nascent blossoming TV media industry in India. His vision is characterised by the belief that all harmonious research work will spark a new insight that is bound to deliver ROI for the businesses. He has been a speaker at Global Media Research Forums of ESOMAR and ARF and continues to be a Visiting faculty in leading B-Schools across India. He is also a Strategic Advisor in new Digital Startup Boards.

LV joined the Indian media planning community in z sc1992. He spent initial years in Mediacom (Grey India) and JWT to overlook their media planning for Bayer, P&G and Unilever brands. Later, he joined Starcom to head Strategic Planning team and went on to win the Starcom most prestigious global media award, 'North Star', for strategizing and execution of innovative media planning for Coke.

"It is a matter of utmost pride for us to have LV Krishnan join Zirca’s Independent Director. In the past few years, we have become a rapidly growing organization and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired LV Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, Krishnan’s leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company,” says Ashok Kumar Gupta, Chairman, ZIRCA Digital Solutions.

"In the age of IOT, VR & AI, the importance of CI (Consumer Intelligence) is a need of the hour. Zirca has stood for break through innovations in products delivered on the Digital platform. TAM has always underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. My decision of joining the Zirca Board, came from the sheer inspiration of amalgamating knowledge of years of Video content consumption dissection & data powered from TAM with cutting edge Technology, Tools of Zirca. This will create a revolutionary process for dissemination of well-targeted messages in Digital Platforms to deliver Superior Experience, ROI to Advertisers & Content Creators," says LV Krishnan.

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