Langoor wins digital mandate for Epson
The mandate includes social media management, media planning, media buying and creative content
Digital marketing agency Langoor has been awarded the full-service digital media mandate for Epson, a world leader in digital imaging and printing solutions. Langoor, a Bengaluru-based digital first agency of creative technologists and strategists is known for providing its 360-degree marketing solutions that are built on insight and effectiveness.
A market leader in the imaging and printing space, Epson’s requirement for a digital agency was driven by the need to consolidate all the various and growing digital marketing efforts under one agency for reasons of scale and convenience. The changes in consumer behaviour and Epson’s continuous focus on creating customer value were other imperatives factored into this decision.
Epson has a wide portfolio of consumer and office products like InkTank printers, billing printers, projectors, scanners, large format printers and robots and is the No. 1 brand in most of these product categories. Through this engagement, Epson will be looking to drive visibility, brand equity and engagement for the brand through a strong presence on various digital platforms. As a digital partner, Langoor will be responsible for Epson’s end-to-end digital services. The mandate includes social media management, media planning, media buying and creative content.
“We’re excited to sign on Langoor as our digital marketing agency. We were impressed with Langoor’s understanding of the market we operate in and their ability to straddle all the various aspects of digital extremely effectively under one roof. Needless to say the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days,” said Tushad Talati, Director Brand & Communication, Epson India.
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“It is an honour to take on the digital mandate for Epson, a renowned global brand that is a market leader in multiple product categories in India. We have set ourselves an ambitious mandate of transforming Epson's digital brand experience by creating stories and platforms that are fun, human and useful. We are excited about the possibilities of blending data, technology and creativity to deliver relevant interactions and transactions that continue to propel Epson's amazing growth journey in India,” said Venugopal Ganganna, CEO, Langoor.
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