ICC launches tender process for sale of digital content rights

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

e4m by exchange4media Staff
Updated: Aug 9, 2019 2:15 PM
ICC

After the phenomenal digital success of the ICC Men's Cricket World Cup 2019 — one of the most digitally-consumed sports events in history — the ICC has launched the tender process for the sale of digital content rights for ICC events for the period 2019-2023

The tender process offers organisations a unique opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years.

The ICC will produce a range of digital content for the package which will offer in excess of 20,000 individual clips, including match highlights, recaps, in-play key moments and other match and feature content delivering more than 500 hours of content to partners across the 4 years.

ICC Chief Executive Manu Sawhney, said, “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market. We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”

The ICC will begin issuing the invitation to tender from August 14, 2019. Potential bidders will be given an opportunity to submit clarifications until August 29, 2019.

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