Hotstar rolls out TVC for VIVO IPL 2019 campaign #KoiYaarNahiFar
The ad campaign has been conceptualised and executed by DDB Mudra Group
Hotstar has rolled out a TVC for the VIVO IPL 2019 #KoiYaarNahiFar. The ad campaign, conceptualised and executed by DDB Mudra Group, shows Hotstar coming to the rescue of a motley crew of Indian superheroes helping them watch VIVO IPL 2019.
The first three days of this year’s VIVO IPL saw 135 million viewers on Hotstar, a 120 per cent jump in audience reach from the same period last year.
The new TVC features a small town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together.
Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other. This new TVC has been rolled out in three languages - Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.
With ‘Koi Yaar Nahi Far’, the streaming giant is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together.
Fans can compete and see where they stand against their friends and family through the new social leaderboard. They can also make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities.
In an interesting product integration, winners of the Watch ‘N Play games can redeem their points courtesy the exclusive partnership with Amazon Pay. This edition of the VIVO IPL has started off with a bang.
With Hotstar garnering 135 million viewers in the first three days of the tournament itself, this figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.
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