Higher growth, greater spends on social
Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends
MindShift Interactive has unveiled key social media trends for 2013, highlighting the growing importance of the platform.
As per the trends, if 2012 was a high growth year, 2013 will be much bigger. Brands that have stayed away from social media so far will finally plunge in. Those who have been present on social media will continue to invest more, create multiple campaigns, build more applications, and buy more media. The coming year will see increased digital money spends going to digital, especially Facebook. In October 2012, India reached 60.2 million active monthly users for Facebook, which makes it No. 3 in the ranking of all countries.
Increase in ad spends
• The increased spends will come partly at the cost of non-digital media spends, and partly also at the cost of other digital media spends, including Google. Social commerce, along with customer relationship management, will boom.
• Brands will realise the need to interact with their consumers on regular intervals and will create evangelists through providing better customer service.
• Trending apps will be at an all time high time. As the number of smartphone users is on a rise, apps are going to be more and more exciting and innovative. Instagram already reached 80 million users in July and soon there will be more mobile phone based culture.
Social media on mobile
Social media websites form the most important part of mobile applications. Today’s generation likes to browse through social media platforms on the go. Brands currently dial in voice recognition.
Customer relationship management on social media will augment, encouraging more brands to leverage these platforms in order to create brand evangelists. Brands will set up extensive social CRM set ups, either in-house or agency-supported, to deal with the increased complaints on social media spaces. This will increase engagement and interaction of consumers with their brands. However, few brands are also recognising that the cause for going to the public spaces of social media is only because the traditional means of customer service are unpleasant.
Mobile phones give freedom and privacy that laptops and desktops can’t give and users are going to be bolder and freer in keeping their eyes on the Trending Apps list and trying out new stuff. This is one area that is likely to bloom. Apps are going to be more and more exciting and innovative. Instagram already reached 80 million users in July and soon there will be more mobile phone based culture.
Social commerce will revolutionise the original digital space. Digital platform will now undertake transactions and financial exchanges. So it will go for social as we begin to buy each other gifts through social networks or even set up a storefront. The idea of social commerce isn't new, but signs indicate that 2013 may be the year it actually begins to coalesce.
Importance of monitoring the media trends
On the digital space, it is essential to evaluate the results of an online campaign. Campaign monitoring on an adequate basis helps in understanding the tricks and trends on social media. It helps in understanding the users taste and acceptance of the social media campaigns that are run for various brands over a period of time.
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