mindshift-interactive

MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office

exchange4media Staff Apr 24, 2018 6:14 PM

MindShift Interactive wins digital mandate for Universal Music India

Will leverage digital communications for Universal Music India across social media

exchange4media Staff Sep 23, 2016 12:39 PM

MindShift Interactive launches personalised visual content platform- MindShift Studios

This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content

exchange4media Staff Sep 8, 2016 1:01 PM

Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

Abhinn Shreshtha Dec 3, 2015 8:13 AM

MindShift Interactive celebrates 4 years with launch of new services

On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services

exchange4media Staff Oct 9, 2015 10:32 AM

Google starts divorcing Google+ from products

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Abhinn Shreshtha Jul 31, 2015 8:19 AM

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike

Sarmistha Neogy Jun 20, 2015 9:37 AM

Where did Lenskart, American Swan, ScoopWhoop & others go wrong?

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Union Budget 2015: Despite service tax, digital players optimistic

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands

Abhinn Shreshtha Mar 3, 2015 9:19 AM

Union Budget 2015: Guest Column: Govt should spend on digital infra development: Zafar Rais

Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing the education ecosystem, liberalize FDI in e-commerce and provide a stable digital infrastructure in the country

Zafar Rais Feb 26, 2015 8:36 AM

Max Bupa Walk for Health attracts 10,000 participants through social media

Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to encourage wider participation in the event

exchange4media Staff Nov 8, 2014 9:25 AM

ISL scores with digital media

The first edition of the Indian Super League has taken a leaf out of IPL and a lesson from Pro Kabaddi to keep the buzz alive on social media; with a bit of help from its star patrons and players

Abhinn Shreshtha Oct 31, 2014 8:07 AM

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

FB banks on networking, launches Graph Search

Graph Search will enable users to type specific phrases & search them; Facebook will provide results based on activity around the phrase

Saloni Surti Jan 17, 2013 6:50 PM

Why cross platform strategy works for digital mktg?

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Saloni Surti Jan 15, 2013 7:44 PM

Higher growth, greater spends on social

Social media will see increased ad spends in 2013, which will come partly at the cost of non-digital media spends

exchange4media Staff Dec 21, 2012 7:59 PM

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