Filmfare launches digital property '10 Minutes of Happiness with Filmfare'

The video series features Bollywood’s most popular names talk about their key to happiness during the lockdown and beyond

e4m by exchange4media Staff
Updated: Jun 1, 2020 4:57 PM

Entertainment brand Filmfare launched its latest video series, 10 Minutes of Happiness with Filmfare featuring Bollywood’s most popular names in a free-flowing conversation on their key to happiness during the lockdown. Hosted by Filmfare’s Digital Editor, Rahul Gangwani, the series is touted as a doze of cheer for the audiences in these trying times. In a bid to offer their audience exclusive content from their favourite stars; the bi-weekly, ten-minute video series captures the actors in their most favourite part of the day, spending time doing something that gives them happiness and joy.

Featuring some of the most loved celebrities, the show will see them spill their secret to happiness in the most candid manner. From playing with their pets, to kitchen experiments or developing a new hobby, the series will get up, close and personal with the biggest names of B-town. Spanning across 4 weeks, the series was launched on 31st May and will be available to stream across all Filmfare’s social media platforms every Sunday and Wednesday for the audiences.

Speaking on the launch, Deepak Lamba – CEO, Worldwide Media said, “As we manoeuvre through these uncertain times, it has been our aim to be the one-point of respite and entertainment for our viewers. At Filmfare, we have always strived to offer interesting, engaging and easy-to-consume content, that goes beyond the ordinary. 10 minutes of Happiness with Filmfare is yet another endeavour that brings our audience closer to their favourite stars at their most candid, inspiring selves.”
With a total reach of over 14 million across its social media handles the brand has also recently launched a video series – “Filmfare Lockdown Conversations”. With the star-studded line-up, the series ensures the audiences see these stars in a whole new light.

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