Facebook Watch goes global

The feature gives people around the world a new way to discover great videos and interact with friends, creators and other fans

by exchange4media Staff
Published - Aug 30, 2018 1:40 PM Updated: Aug 30, 2018 1:40 PM

Facebook has launched Watch globally, giving people around the world a new way to discover great videos and interact with friends, creators and other fans.

Watch was launched in the US a year ago to give people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves. Over the past year, the social media platform has worked to make the experience more social — for instance, by making it easier to see which videos friends have liked or shared, creating shows that have audience participation at their core, and opening Watch to videos from Pages.

These updates have helped people discover and engage more deeply with videos they love — from Red Table Talk with Jada Pinkett Smith, to beauty mogul Huda Kattan’s behind-the-scenes show Huda Boss, to live Major League Baseball games. Every month, more than 50 million people in the US come to watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14x since the start of 2018.

Now Facebook will make Watch available to everyone around the world, here's what it has to offer:

A place to discover new videos: Find the latest videos spanning entertainment, sports, news and more — all in a personalised Watch feed.

A way to catch up with creators and publishers you love: The Watchlist is at the top of the Watch feed, this is a collection of recent videos from followed Pages. Users can customise this section by following more Pages or removing Pages from the follow list within Watch.

A home for your saved videos: Users can save Facebook videos in the News Feed to watch them later in Watch.

Videos you can participate in: Facebook is building new video experiences that put people at the center, giving them the ability to shape the direction of the content. Over time users will be able to find new video experiences in the Watch feed, such as Watch Parties, Premieres, and videos focused on audience participation — includig the new trivia game show, Confetti. It will also beeasier to find live videos so users can discuss the big moments as they’re happening.

Taking Watch global also means new opportunities for creators and publishers around the world. Facebook is expanding the Ad Breaks program so more partners can make money from their videos, and the company is offering new insights, tools and best practices for Pages in Creator Studio. Read more about this on our Media Blog.

To access Watch on iOS and Android, users should look for the Watch icon on their shortcuts bar or the “More” bookmark. Watch is also found on Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One, and Oculus TV.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.