Facebook introduces new way to buy in-stream video ads

Facebook has announced that the company is investing in an ecosystem of short and long-form video content.

e4m by exchange4media Staff
Updated: Aug 21, 2017 6:18 PM


Facebook has announced that the company is investing in an ecosystem of short and long-form video content. Last week the social giant introduced Watch, a new platform for shows that will help people discover and connect with more video content. 

 

“As we expand our range of video ad options, advertisers have told us they want more control over where their ads will appear—in News Feed or in-stream during a video. Starting today, we're giving advertisers the option to deliver their video ads specifically to in-stream placements in videos on Facebook, on Audience Network or across both,” said the company in a blog post.

 

On both Facebook and Audience Network, more than 70 per cent of in-stream video ads up to 15 seconds in length are watched to completion, most with sound on, the company announced. It worther said that in-stream ads on Facebook achieve an average on target rate of 89 per cent.

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