Essence starts operations in China
Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai
GroupM’s data and measurement agency Essence has started operations in China, as per media reports.
Benjamin Wei has been named as the Managing Director and will lead operations in Beijing and Shanghai.
Wei has been associated with GroupM for almost a decade. He was quoted as saying: “With more companies in China embracing data-driven approaches to grow their businesses, Essence’s expertise and digital heritage are exactly what marketers here are looking for. Our mission is to make advertising more valuable to the world with marketing that adds value to people’s lives, and we are looking forward to bringing that mission to life in China.”
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