Ekta Kapoor’s ALT Balaji reaches 20mn subscribers
Alt Balaji’s subscribers are likely to hit 25 million when its next quarterly results are announced, the company has said
Ekta Kapoor’s ALT Balaji, a division of Balaji Telefilms, has managed to have 20 million paid subscribers.
According to a study released in June by Counterpoint Research, while the top five metropolitan areas account for 55% of India’s OTT users, Tier 1 cities account for another 36%. Alt Balaji’s subscribers are likely to hit 25 million when its next quarterly results are announced.
Nachiket Pantvaidya, Group COO of Balaji Telefilms and CEO of Alt Balaji, said: “We are in mass Hindi-speaking majority in India. We want people in Surat, Ranchi, Raipur to watch us. We want people in rural India to watch us.”
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