Dhoni most popular Indian cricketer during IPL and ICC World Cup: UC Browser report

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million

e4m by exchange4media Staff
Updated: Jul 24, 2019 4:45 PM
UC browser

Third-party mobile browser and content platform UC Browser has reported a record consumption of over 4 billion content pieces for cricket-related content during the recently concluded Cricket Season – including IPL 2019 and ICC World Cup 2019 from a period of March to July 2019.

The data has been analysed by UC Web, a business Alibaba Innovation Initiatives Business Group.

According to the report, the Top 10 Hot Words for the Cricket Season included Cricket, IPL, Game, T20, Stadium, MS Dhoni, Chennai Super Kings, ICC, Mumbai Indians, Indian Team, in that order.

The most popular Indian cricketer was MS Dhoni with an influence index of more than 3.9 million. Following up, the most talked-about cricket match for the season was India vs New Zealand semi-final with the user consumption of about 1.2 million.

UC Browser has also emerged as one of the most preferred platforms for sports content for audio live in multiple languages, with ball-to-ball commentary generating over15 million user consumption.

UC Cricket, UC Browser’s in-app channel for cricket content aggregation, offered all-in-one live cricket content, including live scores, audio updates, news, videos, photos, GIFs and Memes during the 2019 ICC World Cup. Over 220,000 pieces of Memes and GIFs were generated on the UC platform during the last four months. One of the most popular GIFs, having been consumed over 5 million times, was the one related to the India-New Zealand semi-final that was temporarily suspended due to heavy rain.

The ICC World Cup campaign was kick-started with former cricket legends Kevin Pietersen, Michael Clarke and Irfan Pathan coming on UC Browser to share their insights and expert opinions on various aspects of the game of cricket, the matches, players and the teams. UC Browser also invited them and the previous UC Miss Cricket winners Sana Sultan Khan and Angel Rai to participate in several activities such as quizzes (emoji quiz game), rapid-fire rounds and the dance challenge.

UC Browser has captivated content consumers with its multiple in-app functions on the UC Cricket platform, including the Play & Win game and multilingual live cricket commentary audio. During the Cricket Season, more than12 million cricket lovers participated in the interactive Play & Win Game to win prizes which worth Rs 20 million.



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