"Compared to TV, print & radio, online advertising is more cost-effective"
M. R. Krishnan of Sulekha.com says the reach of Internet will quadruple in the coming years, with more broadband connections happening at offices, SOHO and homes. He says there is a strong case for FMCGs and consumer durables marketers to take a closer look at online advertising because of its low cost (to reach) per thousand people.
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Published: May 11, 2005 7:41 AM | 1 min read
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M. R. Krishnan of Sulekha.com says the reach of Internet will quadruple in the coming years, with more broadband connections happening at offices, SOHO and homes. He says there is a strong case for FMCGs and consumer durables marketers to take a closer look at online advertising because of its low cost (to reach) per thousand people.
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