BW Summit: India will be setting global standards, not following them: Shaukat Shamim

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020

by exchange4media Staff
Published - Aug 30, 2019 8:50 AM Updated: Aug 30, 2019 9:13 AM
shaukat shamim

From vertical video on social media, to using video for storytelling in micro-moments and geo-located video discovery and sharing - if the trends are telling us anything, it’s about video being on the rise.

At the BW Businessworld Marketing Whitebook Summit 2019, Shaukat Shamim, Founder & CEO, Youplus, in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, deliberated on how video AI will change the world by 2020.

Asked about his big predictions for the next 12 months, Shamim said, “India is growing up to become technology-savvy. It is growing up to be a product-economy. India will be setting global standards, not following them. Any predictions that we make today will invariably go wrong as India has beaten probability every single time.”

He stated that the mode of expression for Gen Z has changed. Will that be something more than video? “Doubt that,” he asserted. According to him, more than video it is about talking to each other. “Video has audio and text in it. With it our sensory inputs are more enhanced. We will still read text, listen to audio but video is just adding more to it. With video you add emotions. Your data points are now in exponential,” he said.

Touching upon how technology and video will be playing a bigger role in the offerings, Shamim said, “We believe it’s very simple. In 1996, 243 million people with 1% or less were in video. Everyone in the world was creating a dot com site. Fast forward to today, there are 4.3 billion people online with 4% people on video and hardly anyone creating a dot com.”

Sharing an interesting attribute about Silicon Valley, he said what's unique about it is the fact that it celebrates failure. When asked how one should deal with uncertainty as an entrepreneur, Shamim said, "Uncertainty is like air. You deal with it with sheer belief and conviction."

On being asked about someone who inspires him, he said, "I don’t have admiration for one person but collective attributes of different people. I'm fascinated with people who couldn’t care less about what other people think."

Shamim also shared with the audience that the kind of books he likes reading are those that make him question about his identity and existence.

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