's special digital campaign for Onam receives a thumbs up from viewers

As part of the campaign, created original content on fashion, food, jewellery, technology and home décor  

e4m by exchange4media Staff
Updated: Sep 11, 2019 4:18 PM
Asianet's digital campaign for Onam, launched two weeks ago, received a heart-warming response from viewers.

As part of the campaign, created original content on various topics like fashion, food, jewellery, technology, home décor. The team also interviewed 10 upcoming celebrities from the Kerala TV industry and asked them about their plans for celebrating Onam.

Known Malayalee personalities such as Manu S Pillai, Unni Menon, Methil Devika and even Resul Pookutty have shared their thoughts and views on Onam. The team has also interviewed state Finance Minister Thomas Issac.

Top brands HDFC Bank, Spaces, Marico Parachute, Kalyan Jewellers, Bosch, Hit and Kinder Joy have associated with this campaign.

Special content created by the team in association with Bosch Truemixx Grinder, received more than a million video views over a span of 4 days.

International institutions such as SATA also partnered with to run a contest where the giveaway was three travel vouchers worth AED 1000. The contest received over 80,000 entries. Winners will soon be announced on the website and’s social media pages. More contests, in association with some big brands, are also being conducted.

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