Asianet News Digital plans to foray into Tamil market soon

Anoop N, the new COO of the company, shares some of his future plans and strategies in the southern market

e4m by Akshata R Murthy
Published: Jul 21, 2017 7:56 AM  | 3 min read

Asianet News Digital from South India plans to enter the Tamil market soon. Having a prominent presence in Kannada and Malayalam, it is also planning to expand its Telugu team. Anoop N, the new COO of this digital property of the ANPL group spoke to exchange4media about the expansion plans and more.


“From a strategy perspective, it is to ensure that the dominance which we have on the audience viewership is translated in digital on both the existing Kannada and Malayalam assets. For the two new assets, the two new languages we’ll be foraying in is Telugu and Tamil. For Telugu, we have a small team and we’ll be building it organically there. We’ll be able to announce something about that soon,” said Anoop, when asked about his expansion and strategy moving forward. 


Speaking about their recently launched product, Newsable, the new COO said, “Newsable was an English product that we launched last April. The idea is to try and make it a strong video news destination that captures the millennial audience. Video will remain a very integral part of all the five pieces we’re trying to build, which is the four regional languages and English. The sales, technology, and content teams are being geared up from a talent perspective as well as an investment perspective.”       


When asked about his four months at the organization so far and the next steps he plans to take, he said, “In the last four months that I’ve taken over, we’ve seen about 25-30% month on month goals. Malayalam has significantly taken over the growth trajectory as well, while the others are also shaping up. We know we have certain talent and technology gaps to fill. We’re looking at technology interventions to try to prove video productions and video engagement users. We could be delivering proof of concept in multiple niche areas shortly.”    


With almost four years of experience at Jupiter Capital, Anoop N recently joined Asianet News Pvt Ltd. (ANPL) as a Chief Operating Officer in March 2017. While talking about the major shift in his career that resulted in the role he has right now, Anoop said, “For me, it was a good learning experience as I come from a management consulting background. I’ve worked with Accenture, where I consulted for some major companies like pharma, construction and engineering majors. From there, to head an office like a strategy office for the fund under Mr. Chandrasekhar (Rajeev Chandrasekhar,) was a great apprenticeship. He has a significant vision of creating value. His focus around product creation, being true to a brand promise and developing a brand were the significant learnings around value creation as a process itself. I spent four years in that particular office looking after the funds, business and other aspects as well. It was during November 2016 when we went ahead with this transition and now head the media business.”

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