Applause Entertainment inks multi-show deal with SonyLIV

Four new shows of Applause Entertainment are part of the refreshed SonyLIV app’s launch line-up

e4m by exchange4media Staff
Updated: May 27, 2020 9:14 AM
Sony Liv Applause

Applause Entertainment has forged a licensing deal of 4 premium drama series with SonyLIV, the on demand video streaming service from Sony Pictures Networks India.

SonyLIV has started its gradual roll out of its refreshed SonyLIV 2.0 app with a new visual identity and a distinct user interface. Its premium subscription will start in June, and these new shows of Applause Entertainment are a part of its launch line-up and will stream on the platform in the coming months.

Speaking on this association, Sameer Nair, CEO, Applause Entertainment said, "We are glad to partner with SonyLIV and to be able to contribute to their original content strategy. It aligns well with our philosophy of creating premium content and working with our platform partners to entertain and delight their customers. We hope this slate of four shows is only the start of a long and successful relationship with SonyLIV in our pursuit of creative excellence."

The four drama series that will have their home at Sony LIV are - ‘Your Honor’, ‘Avrodh’ ‘Undekhi’ & 'Scam 1992’.

Speaking about the partnership, Danish Khan, Business Head - Sony Entertainment Television, Studio Next and Digital Business, said: “Sony LIV plans to acquire and retain its premium subscribers through a robust line up of Original Content – content that is cerebral and relevant and brings a sense of authenticity, drama and storytelling. We are collaborating with the best story tellers in the industry. Applause Entertainment is one of the most prolific creators of premium series and we are extremely happy to partner with them. We are confident that these shows will entertain & engage the varied audience segments of SonyLIV.”

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